Accounting Sales Professional

How Palmetto Partners Came to Be

For 16 years as Marketing Director with some of the top small business accounting firms in the country, Michael Arnold kept seeing business owners frustrated by not fitting into the “one size fits all” approach from typical CPA firms. They complained of poor service, a lack of attention, and services that didn’t meet their needs. Michael knew there had to be a better way.

He founded Palmetto Partners, LLC, in 2008 to provide entrepreneurs with the best fit for their accounting needs by matching them with the right CPA. By working with several qualified, pre-screened firms, Palmetto Partners has connected more than 2,500 businesses based on their needs, budget, industry, and personality and sold more than $10 million in new monthly recurring revenue and $4 million in backwork in my tenure. Not every accounting pro is a fit for every business, so our strength lies in understanding the nuances that make for a great relationship. In short, we are an accounting matchmaker, finding the expertise and support a business needs to thrive. We also help accounting firms stay focused on what they do best — accounting, not marketing.

Michael is the author of In the Black: 52 Weekly Strategies to Grow Your Business Fast. He has been a featured presenter with both local and national business associations and has also worked with companies in various industries to improve their sales and marketing programs. This broad knowledge has helped him identify areas of improvement to increase profits for business owners of all types.

He’s a graduate of the University of Wisconsin-Madison and has been a professional jazz guitarist since the age of 13. He lives in Eagle, Wisconsin, with his wife, daughter, and four-legger, Minnie.

Michael Arnold, President

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How It Works

Our 6 Step Process To Helping You


With a quick phone call, we will let you know if Palmetto Partners can help your business.


We take the time to get to know about your business, how it was started, what you’re looking for, what changes you’d like to see, and your goals for the company. We can help you uncover areas in which to improve.


By understanding your unique needs, we connect you with the perfect fit for an accountant.


Everyone will enjoy a smooth transition as we take care of acquiring the previous accounting files and tax returns.


Our accounting partners are regularly reviewed to make sure they meet our high standards. By providing constant attention to our relationships, we ensure a great fit for years to come.


With more than 1,200 matches, we are proud of the quality relationships we've built. May we help you?

“As a business owner myself, I appreciate the goals and challenges faced by companies today. Increasing profits, reducing expenses, finding ways to fulfill your dreams…These are all areas which I understand. My company was founded to help entrepreneurs find the experts to help achieve these things. Our unique process has helped thousands of owners do this.

Let us help you find the perfect fit for an accounting and consulting relationship.”

– Michael Arnold, President

Palmetto Partners, LLC